Demand Generation and Customer Relationship Management

If strategy is at the soul of our solutions, data is the DNA. It’s an effective, efficient, measurable way to calibrate the best dollar deployment and optimize returns on marketing investment. It’s a studied science and a value-driven art – and we’ve been doing it for 20+ years. Also, it’s just plain smart.

Our data-centric approach uses insight and analytics to find and reach your highest propensity prospects, and targeted, relevant interactions to keep them. We move prospects along the continuum from awareness to action to advocacy, often reviewing results both post-program and in parallel with performance, to determine how it’s going as it’s going – and adjust accordingly.

In SMS’ hands, data drives demand.

  • Demand Generation and Lifecycle Management
  • Cross-sell, Up-sell, Loyalty/Retention, Win-Back
  • Campaign Reporting and Analysis
  • Sweepstakes, Rebates and Promotions
  • Data Analysis, Segmentation, Profiling, Modeling
CRM - Case Study

SMS Helps Kaiser Members Thrive

As agency of record for Kaiser Permanente Hawaii, SMS helped manage their member relationships through the years. This campaign helped members manage their health, through increased enrollment in health management programs. More