How We Do It

Shooting to Win: What We Do, and How

SMS converges the outcome-driving power of direct response with the value-affirming strength of branding, to deliver sales and marketing solutions through multiple marketing channels.

Marketing Transcendence™ - our proprietary, process-driven methodology – is the catalyst for developing comprehensive, situation-specific strategies. We cue off of data to find the angles that work, and use precise tactical dissemination to put measurable results in the pocket.

We are responsible, responsive, and resourceful, and we take exceptional care of our clients – in effect becoming an extension of their company. Many of those relationships have thrived for years, and their testimonials speak eloquently to our customer service and quality.

We are direct response experts. We are thought-leaders. We believe in delivering value and ROI. We are honest, nice, and we like what we do. We make realistic budget and scheduling promises, and we keep them. Our ideas are fresh, our fees are fair, and our documented successes are racking up awards.

We build business.

How We Do It
Specialized Marketing Services, Inc. • 3421 W. Segerstrom Avenue • Santa Ana, CA • 92704-6404 • 800-998-8600
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What SMS Does

Direct Response: The précis, practical and proven discipline that gets someone to do something and provides measurability of that action. That's what we do.

Branding: It's not just ensuring that the direct marketing reflects the corporate identity. That's basic. We go deeper. We key into the assets of the brand that best drives response. Then we exploit them. In the nicest, most compelling way.

How SMS Does It

Multi-Channel Approach: Our approach encompasses an array of direct response disciplines, and utilizes those that will best achieve the campaign goals.
These may include:

  • Direct mail
  • Print Advertising/FSI
  • Email
  • Catalog
  • Interactive advertising
  • Viral marketing
  • SEO/SEM strategies
  • Radio
  • Public relations
  • Marketing operations

Getting the Fun Done

Fun: Look, we're here what, a third, a half of every 24 hours? We're into making it merry. Preferably with clients who are game. Some people call them collaborative partnerships. We just call them friendships.