What We Do

SMS provides a genuine plethora of marketing services, covering the front-to-back-end gamut. Clients use one, four, or all, as befits their scope. Where the elegance lies is in our intertwining of these services – to form sophisticated, integrated, smart marketing solutions.

The upshot: art-to-science digital, database, direct, design and delivery programs that are intuitive, fresh, and functional. Spot-on work that generates return.

The bullets belie much more. Please click through, or contact us to dive deeper.

• Strategic Planning and Campaign Development
• Creative Services
• Video Production
• Demand Generation and Customer Relationship Management
• Web Design and Web Applications
• Marketing Support and Operations

Strategic Planning and Campaign Development

Smart marketing solutions by the smart marketing people. It’s a pretty bold claim, and we don’t make it lightly. We live up to our heady tagline by keeping strategy steadfastly at the soul of every project we undertake. Period.

We’re eager, studious explorers who dive deep into the brand, the challenges, the client and user cultures. We immerse ourselves in those pesky extenuating factors, internal and external. And with wisdom borne of experience, and insights attained through investigation, we partner with you to identify benefits, establish goals, and craft a tailored solution.

We find out where demand dwells, and lead the way to action.

• Strategic Planning, Campaign Development; Campaign Management
• Research (Primary, Secondary, Online, Offline, Competitive, Market)
• Consumer Insight and Analytics

Creative

Awards are nice. Results are better. We get both.

No disrespect to clever, cool or cute, but at the end of the page, it’s about concepts that convince and messages that motivate.

With a visionary eye and a deft hand, we craft graphics that arouse interest. Respect the brand. Sell the thing. Online or off, our channel-appropriate inspiration syncs with strategy and hypes benefits. Sure, we’ve got a case full of statuettes. But a stunning site with an empty shopping cart is still a failure. Real rewards come from lasting client relationships, and those come from work that works.

• Ideation, Conceptualization, and Art Direction
• Graphic Design and Illustration
• Messaging and Content
• Rich Media
• PowerPoint Presentations
• Production Management

Demand Generation and Customer Relationship Management

If strategy is at the soul of our solutions, data is the DNA. It’s an effective, efficient, measurable way to calibrate the best dollar deployment and optimize returns on marketing investment. It’s a studied science and a value-driven art – and we’ve been doing it for 20+ years. Also, it’s just plain smart.

Our data-centric approach uses insight and analytics to find and reach your highest propensity prospects, and targeted, relevant interactions to keep them. We move prospects along the continuum from awareness to action to advocacy, often reviewing results both post-program and in parallel with performance, to determine how it’s going as it’s going – and adjust accordingly.

In SMS’ hands, data drives demand.

• Demand Generation and Lifecycle Management
• Cross-sell, Up-sell, Loyalty/Retention, Win-Back
• Campaign Reporting and Analysis
• Sweepstakes, Rebates and Promotions
• Data Analysis, Segmentation, Profiling, Modeling

Web Design and Production

We design and develop elegant digital solutions to sales, marketing and communications challenges, both simple and complex. We work with you to assess your needs and customize an interactive solution that intuitively advances users along a continuum toward the desired result.

We develop an array of sites, Flash animations, e-commerce systems, and applications designed to streamline systems, garner efficiencies, and generate revenue. And as with all SMS services, our interactive experiences are assuredly a strategic means to a measurable end. In short, we build sites and apps that build business.

• Applications Development
• Websites
• E-Commerce
• Flash Programming
• Rich Media Development
• Web Analytics And Optimization
• Mobile Marketing
• Social Media

Marketing Operations and Support

How’s your back end? Your roll-out went swimmingly. Your website looks gorgeous. Your trade show is booked. But when the requests come in, or the VARs need sales materials, or the pesky winners want their prizes, what then? As part of SMS’ holistic marketing integration, our massive, fully-automated Ops Support facility hums 24/7 to link front end campaigns to seamless back end support.

Marketing Operations covers the make-or-break essentials you may not think about (or may not want to). Customized solutions like logistics management, order fulfillment, collateral and e-commerce distribution, events automation, print-on-demand, POP assembly, and pick ‘n pack. We’ll even report on program usage. It’s the missing link that’s no longer missing. And yes, we really do have all these services on site.

Marketing Support and Operations

• Fulfillment
• Logistics and Inventory Management Solutions
• Kitting/Hand Assembly
• Product Launch Support
• Trade Show and Events Automation
• Print On Demand
• Sweepstakes, Rebates and Promotions

Video Production

SMS offers high-def digital video production services across multiple platforms from script to post. Whether the simplest B2B product demo to a long-form, effects-laden extravaganza, we’ll partner with you through every stage, keeping it smart and strategy-focused. Project applications include: