Acquisition: Feel the Attraction

It may be true that opposites attract, but that usually falls apart after the initial rush. Truth is, it's the similarities that cement the bond.

Likewise, similarities can be put to work to build your business. In acquisition direct response, SMS makes methodical use of “likeness knowledge” to acquire profitable new customers, open new markets, or offer new product lines.

Our process-based, data-centric approach starts with data mining your existing customer database to develop a deep, underlying understanding of the likeliest prospective customers. We learn who they are, why they're likely to buy, and what motivates them to act. Then we use modeling to leverage the findings to source new, like-minded, like-buying audiences.

With that, we craft a fierce onboarding strategy, push their buttons, and watch the rules of attraction work their magic.