Database Marketing & Analytics

Data. It's the nucleus, the heart. The hub in our wheel, the 8-ball in our pool rack. Okay, all “central” metaphors aside, data truly is at the core of our Marketing Transcendence™ process, and underscores every strategy and program that SMS enacts.

Further, data is perhaps the most valuable asset of any company. Deep within the customer and interaction databases lies predictive information that is central to building business.

SMS uses data mining and analytics to extract customer characteristics, behaviors, and preferences – both quantitative and qualitative. With this newfound knowledge base, we develop predictive models, campaign algorithms, and marketing tactics to:

• Elicit indispensable "response drivers" that influence messaging, incentives, offers, and channel selection
• Actively engage and retain customer relationships
• Acquire new customers by targeting “look-alike” prospects whose profiles resemble those of existing customers
• Introduce new products and services to existing customers most likely to take interest in them
• Stem churn or stimulate winbacks
• Measure program success and refine tactics as needed

See the tools we use, or contact us to learn more about how we make it work.