Creative

Creative

We're great at what we do. Our creative wins awards, and rightly so, thank you very much. But at SMS, the ultimate award is in meeting and effectively delivering on your campaign objective. To us, that means:

  • Developing audience-relevant, action-oriented and thought-provoking conceptual themes
  • Visually representing the campaign focus through conducive, compelling graphics
  • Composing interest-piquing, benefit laden, action-inducing copy
  • Appropriately adapting design to medium, to exploit the assets and evade the shortcomings of the form
  • Leveraging the creative components to empower brand interaction and secure a response

To us, attraction is a means to action. If we had to choose, we'd pick function over form. But we don't choose – we converge – fashioning creative that looks great and builds your business.

View our creative services, or ooh and aah over our samples.

Creative
Specialized Marketing Services, Inc. 3421 W. Segerstrom Avenue Santa Ana, CA 92704-6404 800-998-8600
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Creative Services

Like everything SMS does, our creative stems from the strategy. Once that is firmly in place, creative service may include:

  • Creative platform development
  • Conceptual theme development
  • Art direction
  • Graphic design and illustration
  • Photography – still shoots, stock research and selection
  • Copy and content writing
  • Production – art, video, audio, flash