Web Applications & Design

Web Design and Production

Things that have changed life as we know it: The wheel. Electricity. Ben & Jerry's. And the internet, which gets special mention for radically changing the marketing landscape, too.

Like SMS, websites converge brand marketing and direct response in the best possible way. Done correctly, even the simplest brochureware should leverage the Web's vast DR and branding powers. Now, in the Web 2.0 world and beyond, the potential is practically limitless.

Fortunately, with 20 years in that space SMS knows how to bring it. We know that websites are key elements in marketing a company, its products, services, and campaigns. In fact, they're at the core of prospect interaction, where first impressions and perceptions are made.

Guiding Principles

Four guiding principles underlie all SMS site development – from start-ups to redesigns, and portals to e-commerce sites.

  • To accurately represent each client, SMS Web design and production starts with the custom strategy borne of our Marketing Transcendence™ methodology.
  • Interface, architecture and content must communicate brand positioning, key differentiators and value propositions.
  • The entire user experience – from graphic design to checkout – must engage and drive action.
  • We adhere to best practices in usability and applications development, and follow up-to-the-minute algorithm-based strategies to optimize SEM, conversion rates, and ROI.

When combined with our interactive marketing services, our hefty bag of technology tricks means results.

Web Design & Production
Specialized Marketing Services, Inc. • 3421 W. Segerstrom Avenue • Santa Ana, CA • 92704-6404 • 800-998-8600
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Web Applications Services

Technology expertise has grounded SMS' core capabilities since the company's inception – beginning with basic database development and growing to highly sophisticated back-end campaign management and predictive modeling applications. So Web apps development is right in our wheelhouse.

Our full slate of services covers all the bases:

  • E-commerce design – complete capabilities, from concept, design, and architecture on the front end – to programming, database, SEO, testing, deployment and hosting on the back end.
  • Database management – SMS provides data collection, tracking, reporting, and deployment solutions based on unique client requirements.
  • Sales and campaign management – our proprietary applications to manage field sales, consumer promotions, DR campaigns, and events will make your life easier – and streamline your business – in ways you hadn't even thought about.
  • Operations management – to round out our robust e-commerce apps, we also develop operations modules synced with our onsite fulfillment services.
  • Technologies – we won't bore you with acronyms and versions (unless you ask). But we've got them covered.

Our demo will open your eyes. Contact us to request a site review appointment.