Retention

Retention = Revenue

He who holds all the marbles, wins the game. He who hangs onto them long-term, wins a whole lot more.

That's especially true in today's cutthroat marketplace, where fickle is the new faithful. A retention strategy is essential to secure loyalty, stem attrition, cross-sell, upsell, cultivate brand advocates, and win back lost customers.

At SMS, customer relationship management (CRM) means knuckling down into the data to obtain a concise understanding of the value and composition of your current customer base. As with customer acquisition, our approach begins with data analytics and profiling, to form a solid strategy based in demonstrable interaction history.

Our potent retention programs converge direct response and brand advertising to move customers along the continuum from awareness to advocacy. For you, that means a continued revenue stream is in the bag.

Retention
Specialized Marketing Services, Inc. • 3421 W. Segerstrom Avenue • Santa Ana, CA • 92704-6404 • 800-998-8600
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Playing for Keeps: Analyze Your Data

To keep customers engaged, we start by mining your current database to establish customer segments and profiles. Next, we append external data attributes to them, gleaning insights into demographics, behavior attributes, values, and purchasing preferences.

Using this, we apply predictive modeling to "score" how these customer segments will respond, forming a best customer profile (BCP). This elicits a rock-solid, data-centered foundation for retention communication preferences and strategies.

From here, we craft value-driven messaging and inspired creative that extends the brand, and delivers it through targeted channels -- deepening your customers connectivity and brand faith. And undying devotion!