Strategic Planning: Know Before you Go

Any successful marketing program is rooted in a carefully considered strategy. At SMS, we don't leave the gate without a plan in place. Marketing Transcendence™ , our strategic methodology, begins with deep delving and thorough blueprinting.

Research
Depending on the project scope and requirements, we may conduct primary or secondary market research such as focus groups; surveys; competitive analyses; market penetration studies; and program effectiveness reviews. Research may be performed online or offline.

Knowledge Base Development and Analysis
Here, we analyze the research findings and begin to assess key attribute differentiation, review prospect audiences, and develop tailored creative.

Marketing Planning and Program Development
With the research complete, SMS determines how it should be served. We bring our substantive experience and substantial expertise to distill a structured, tactical plan that centers the campaign roll-out.

Channel Selection
SMS delivers highly potent programs via multiple marketing channels. But which media will reach the highest-prospect targets? Or bewitchingly convey the “order-me-now” triggers? Must the channel pinpoint target or broaden a base? Long term campaign or next quarter punch-up? Considered purchase or impulse buy? Channel choice answers are borne of this strategic process.