John Snook - Executive Vice President/CFO

Between the U.K. and the U.S., John garnered a few decades worth of serious production, sales and management experience. He joined SMS in 1994, and today stewards finance, production and creative. Like all SMS executives, John moves deftly between helping to run the company and helping clients to execute programs that build business.

Some call him a Cockney rebel - others prefer Special Ops. John enjoys nothing better than a tough challenge, from heat-activated ink fabrication to hundred-permutation ROI projections. He won't stop till he's solved it, saved clients a few dollars in the process and smiled smugly at his success. That's also his standard reaction to a win at Wii tennis. But it's best to just not go there.

Don't be misled, though. Demanding as he is, our resident Simon Cowell has a wicked dry wit and is a gentle father of four. And yes, that really is his last name.