Who We Are

Twenty visionary years converging the outcome-driving power of direct response with the value-affirming strength of branding. This is SMS.

Assessing multiple marketing disciplines. Isolating ideal solutions. Actioning those – and only those – that achieve outcomes. This is SMS.

Designing and delivering front-to-back, art-to-science solutions to sales and marketing challenges. This is SMS.

Having fun doing it. Yeah, this is most definitely SMS.

Who We Are
Specialized Marketing Services, Inc. 3421 W. Segerstrom Avenue Santa Ana, CA 92704-6404 800-998-8600
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What SMS Does

Direct Response: The précis, practical and proven discipline that gets someone to do something and provides measurability of that action. That's what we do.

Branding: It's not just ensuring that the direct marketing reflects the corporate identity. That's basic. We go deeper. We key into the assets of the brand that best drives response. Then we exploit them. In the nicest, most compelling way.

How SMS Does It

Multi-Channel Approach: Our approach encompasses an array of direct response disciplines, and utilizes those that will best achieve the campaign goals.

These may include:
  • Direct mail
  • Print Advertising/FSI
  • Email
  • Catalog
  • Interactive advertising
  • Viral marketing
  • SEO/SEM strategies
  • Radio
  • Public relations
  • Marketing operations

Getting the Fun Done

Fun: Look, we're here what, a third, a half of every 24 hours? We're into making it merry. Preferably with clients who are game. Some people call them collaborative partnerships. We just call them friendships.